Leslie Friedman on WHYY – “TASTIER”

Leslie Friedman is on the radio!

Peter Crimmins from Philadelphia’s NPR station stopped by Tastier, Leslie Friedman’s exhibition currently on view at Space 1026, to talk about diet sodas and the male perspective.

In particular, the WHYY team was interested in making a connection between the show and a recent study released by Purdue University that shows sugar substitutes “can foster behavioral and metabolic patterns with negative health effects.” News many of us suspected for a long time, but little scientific research could prove it.  From the written review on newsworks.org, Crimmins writes of the exhibition:

Friedman’s choice to use Coke Zero instead of Diet Coke (note to the soda challenged: these are two distinct brands) is somewhat esoteric, but significant. Coca-Cola Zero was introduced in 2005 as a no-calorie soda that resembled the flavor of regular Coke moreso than Diet Coke. It was also marketed to men, for whom the word “diet” is too femine. Friedman did the math: Start with something that is close to the real thing but not really, add a male perspective, and you get porn.

The radio piece can be heard on this downloadable .mp3 WHYY_Leslie_Friedman_12_July_2013 or go to the website to see the written review.

Tastier is on view at Space 1026 until July 26th – go see it for yourself!

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